Description
Sherwin-Williams Paints double-sided New Old Stock Vintage Sign “Cover the Earth” porcelain cut out features a paint can pouring over a globe.
Sold November 2025.
The history of the Sherwin-Williams “Cover the Earth” sign is rooted in the company’s iconic 1893 logo, which features a paint can pouring over a globe. Vintage signs, such as those with a cut-out design and made of materials like porcelain or metal, were manufactured for decades as advertising pieces for hardware stores and paint outlets, and later became popular “new old stock” collectible items valued for their durable construction and bold graphics. The term “new old stock” (NOS) refers to vintage-style items that were produced but never used or sold at the time, representing a piece of advertising history that is now highly sought after by collectors.Â
History of the Sherwin-Williams Paints Vintage Sign “Cover the Earth” cut out logo and signage
- 1893: The iconic “Cover the Earth” logo was first introduced by the company and created by graphic artist George Ford.
- 1895: The logo officially became the Sherwin-Williams trademark.
- 1910: The tagline “Cover the Earth” was added to the logo.
- 1939: A massive, animated electric “Cover the Earth” sign was built in Emeryville, California, to advertise the Sherwin-Williams paint factory.
- Late 1930s – 1970s: The company produced countless other signs in various sizes and formats, including porcelain, die-cut metal, and cutout signs, which were used in its retail stores to promote its brand.
- Present: Today, vintage Sherwin-Williams signs are highly sought-after collectibles, with “new old stock” pieces fetching high prices due to their rarity, durable construction, and iconic design.Â
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